We often have an opportunity to tie in themes with menu presentation to enhance the overall guest experience. Recently we were asked to create menus with upscale concession food. Many large arenas around the United States have elevated the level of service and food in the private suite areas to offer upscale dining, however, the client wanted the more common comfort food that we all seek when at a ball game.
The 2016 Indianapolis 500 was one to remember! Race weekend’s most exclusive party, the KeyBank 500 Festival Snakepit Ball, was held at the Indiana Roof Ballroom. To help celebrate the 100th running of the Indy 500, the theme was Spectacle: A Night Circus Celebrating the Greatest Spectacle in Racing.
The Snakepit Ball is Indianapolis' premiere event surrounding the famed "Greatest Spectacle in Racing", the Indianapolis 500. Each May, hundreds of thousands of race fans as well as celebrities, dignitaries and cultural icons descend on the great city of Indianapolis to take part in the storied tradition of the most famous 500 race on the planet. The festivities include weeks of practice and qualifying for the drivers, the 500 Festival parade, the Snakepit Ball and of course the Indianapolis 500 race.